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We help organisations understand their work through the stories and experiences of the people involved, capturing the depth and texture of change that numbers alone cannot show. Our approach values evidence that reflects real experience. We support organisations to understand not only what happened, but how it felt, what shifted and what was learned along the way.
We create safe and open spaces where people can speak honestly and be heard. The result is evaluation that informs reports and strategies, while also strengthening relationships and everyday practice.
Conversations and interviews with staff, participants and partners
Analysis of stories and lived experience to identify themes and learning
Reflective workshops and learning sessions that support shared understanding
Narrative summaries and visual materials that communicate learning clearly and creatively

How do we do it?

We work alongside organisations to design evaluation and reflection processes that are engaging, accessible and meaningful. Our approach is participatory and grounded in curiosity rather than judgement.

Why do we do it?

Traditional evaluation often focuses on data. This information is important, but on its own it can miss the most meaningful aspects of change. Narrative evaluation adds depth and humanity.
Narrative evaluation supports people to describe what the work meant to them and what difference it made in practice. These stories reveal the why and how behind results, and help organisations see their impact from multiple perspectives.
Reflective evaluation is a learning process. It creates space to understand not only a project or programme, but also the people behind it. Reflection This helps organisations identify what worked, what could be strengthened and what that means for what comes next.

Where have we done it?

ThinkTeam has delivered narrative evaluation and reflection projects across public and community initiatives. Across this work, ThinkTeam has helped organisations use evaluation as a tool for insight, learning and improvement, rather than as a compliance exercise.
Who we work with

Our work includes:

Leading the development of the Stakeholder Engagement and Customer Experience Strategy for Natural Resources Wales, informed by extensive internal and external engagement, synthesis of learning and reflection across governance groups. This work supported the embedding of stakeholder engagement as a core organisational practice.
Designing and delivering a narrative based evaluation for Project Skyline, a community programme led by The Green Valleys CIC, ensuring that the stories of participants, communities and staff sat alongside required quantitative outcomes.